SURVIVALIST & BUSHCRAFT EDUCATOR

THE MAN BEHIND THE BEARD

Our new outdoor ambassador is passionate about reconnecting with nature, and values how these moments in the wild create deeper connections, whether on our own, with friends, or with family.

RICK J PETERSEN

Rick J Petersen is grounded in resilience, connection, and a deep respect for nature. His life’s work is about stripping things back to what’s real - helping people reconnect with themselves, their families, and the land under their feet. Whether through fire-making, foraging, or time spent in the bush, Rick sees these moments as a way to build strength, awareness, and presence.

At the heart of his approach is the belief that we thrive when we move simply, live intentionally, and work with the natural world rather than against it. Rick’s programs bring people together to rediscover trust, courage, and self-reliance, but also to find stillness, humility, and connection.

EXPLORE OUTDOOR

Check out Rick's socials

A MESSAGE FROM RICK

RECONNECT WITH THE WORLD BENEATH YOUR FEET

Discover the feeling of barefoot freedom in hikers built for meaningful nature connection, with all the protection and durability your trail demands.

EXPLORE OUTDOOR

Vivobarefoot Gobi Dune sneaker in Shadow Green on sand dune

TRACKER
FOREST ESC

The Tracker Forest ESC is built in partnership with survival experts to thrive in the forest biome and beyond, in harmony with nature. It’s packed with expedition-grade features to manage moisture and grip slippery, uneven terrain – without compromising barefoot performance, feel, or fit.

SHOP MENS SHOP WOMENS