Reject normal.
Weird more.

Normal wants to control your feet.
Weird wants to free them.

Weird More is an invitation to question what we’ve been sold as ‘normal’.

To reject an industry that tells us our shoes need more – more cushioning, more control, more support, more technology. But feet weren’t designed to be restricted. They were made to move, flex, feel and adapt!

So round here? We trust our feet.

If that’s weird, we don't wanna be normal.

Weird more. Free your feet.

“People have called me weird for the way I do things. Choosing to be barefoot majority of my life is no exception. But for me, being barefoot feels right and allows me to perform at my best. If that is weird, then I will gladly choose “weird” every time. If something helps you move better, feel stronger, and reconnect with your body, why would you not do it?”

Mack Hollins, NFL Player and Barefoot Champion

OUR A/W 26 CAMPAIGN HERO

MEET MACK HOLLINS

As an NFL wide receiver, Mack Hollins uses some of the most restrictive footwear imaginable. But for years he’s boldly challenged NFL norms by walking around almost exclusively barefoot, training in barefootwear, and reconnecting with his body’s natural movement.

By staying true to himself, Mack has weirded his way to the very top. He’s become one of the best in the game and inspired others to also question the status quo. We’re thrilled to have him as the face – and feet – of our new campaign.

Instagram / @mackhollins

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NORMAL LIES VS. WEIRD TRUTHS

Normal shoes crush your toes and call it support. They cushion your feet and call it protection. They stiffen your soles and call it stability. We call it nonsense. Here's what we know instead.

WEIRD TRUTH

YOU DON'T NEED ANKLE SUPPORT

The idea that you need ankle support doesn't stand up. Because you can't build strong, mobile feet for flowing with terrain, avoiding faceplants and preventing injuries with your ankles locked in place. That's why Vivos flex freely. Normal “supports” your ankles. Weird lets your ankles support you.

WEIRD TRUTH

CUSHIONING ISN'T TRUE COMFORT

Foam-covered feet may sound comfy – a bit like boxing gloves sound comfy. The thing is, padded feet feel less and get weaker over time. Vivos protect your feet from the ground while letting them connect to the ground underfoot. Normal cushions every step. Weird trusts your feet to handle it.

WEIRD TRUTH

BOOTS DON'T NEED BREAKING IN

“Breaking in” is just your natural foot shape battling with a stiff, shoe-shaped shoe. It's painful and can bring on blisters, bunions and other foot problems. Vivos are foot-shaped and flexible right out of the box. No battling, no blisters. Normal says new shoes should hurt. Weird knows better.

WEIRD TRUTH

THIN SOLES CAN KEEP YOU WARM

We've been told that warm feet require thick soles. But warmth isn't about piling on layers. It's about using the right materials to retain heat while letting feet move naturally to support circulation. Normal builds bigger soles. Weird builds better ones.